For a commercial site, certain links should be accessible from every
page of your website. The easiest way to do this is to place them on
your navigation bar. If you don't know what a navigation bar is, take a
look at thesitewizard.com. On the top left of every page is a series of
buttons which give you access to the main pages of the site. Your
navigation bar need not be on the left side as mine is. You can put it
at the top, the right or the bottom as well. However, the following
items should always be present:
- Products: this is a link to a page listing all your products. If you have too many products to fit into one page, you may want to create category pages that are accessible through the main product page.
- Order Form: this should point to your order form.
- Price List: as mentioned earlier, a price list improves the usability of your site, and ultimately your bottom line.
- Support: you should place a link to a page which provides ways that your customer can contact you.
- About Us: since you are selling things, you should have an "About Us" page that tells your customer about you or your company.
Conclusion
On the Internet, customer service starts with a usable website. How you
design your site will determine whether your visitor becomes a paying
customer or your competitor's customer.
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